Are Gamma and StyleCraft the Same Company? Full Breakdown

Introduction

Imagine you're at a barbershop, and you spot two tools side by side, one says Gamma+, the other StyleCraft and they look almost identical. You ask the barber,Are these the same brand? He smiles and says,Good question, you're not the first to wonder.

Gamma+ and StyleCraft are both hugely popular in the professional grooming world, especially among barbers. But over time, confusion has grown: many people think they’re totally separate companies; others believe they’re two halves of the same coin. Today, we're diving deep to answer once and for all: Are Gamma+ and StyleCraft the same company?

Here’s a quick takeaway: yes, they are closely connected, but there's nuance. Below, we'll break down how, why, and what that means for you.

Are Gamma+ and StyleCraft the Same Company?

Clear Explanation of Their Relationship

• StyleCraft is a family-owned U.S.-based company founded by Ken Russo and his son Austin.
  
  

• Gamma+ (sometimes written Gamma+ Italia) is their sister brand, created via a partnership with Gamma Più, an Italian company.
  
  

• According to the StyleCraft “About Us” page, Gamma+ was launched under StyleCraft’s corporate umbrella.
  
  

• Gamma+ NA (North America) is distributed by StyleCraft, meaning StyleCraft handles a lot of the branding, sales, and support for Gamma+ products in that market.
  
  

• They share leadership: the Russo family is deeply involved, and the brands operate in tandem.
  
  
  

So, yes, they are part of the same business “umbrella,” but they’re not just the same name, there is real structural intertwining, not just marketing.

Gamma+ vs. StyleCraft: Brand Comparison

Brand Identity

• Target Audience:
  
  

  • Gamma+ is more “pro-barber”: high-performance tools, cutting-edge motors, sleek finishes.
    
    

  • StyleCraft covers a wider spectrum: barbers, stylists, and even serious home-users.
    
    

• Design & Branding:
  
  

  • StyleCraft tends to emphasize bold, edgy design, metallic finishes, and signature colorways.
    
    

  • Gamma+ leans on Italian craftsmanship and refined engineering, especially for its more premium lines.
    
    

• Marketing Approach:
  
  

  • StyleCraft uses strong community-building, social media presence, and educational content for barbers.
    
    

  • Gamma+’s image leans more on technology, performance, and professional-grade tools.

Product Line Differences

While there’s significant overlap, each brand has some unique positioning:

Why Do People Think They’re the Same?

This confusion doesn’t just come from barbershop chatter there are real, structural reasons behind it:

1. Shared Technology & Design: Many StyleCraft and Gamma+ tools use the same motor technology, similar modular design, and interchangeable parts.
   
   

2. Packaging & Naming Overlap: Some products are branded Gamma+ / StyleCraft or just SC / Gamma+, which blurs the lines.
   
   

3. Co-Branding: There are intentional “cross-branded” items not just marketing partnerships, but shared engineering and manufacturing.
   
   

4. Distribution Model: In North America, StyleCraft is the main distributor for Gamma+ tools, so they’re heavily intertwined in sales channels.
   
   
   

What Does “Gamma+ StyleCraft” Really Mean?

When you see a trimmer labeled “Gamma+ StyleCraft”, it's not a one-off collab. It often reflects:

• Dual-branding: These are essentially the same tool, same internals, same design but with both names to reflect their shared corporate structure.
  
  

• Shared Engineering: Models like the Saber, Instinct, or Boosted are built with the same motor and chassis, regardless of which brand name is on them.
  
  

• Manufacturing Origins: According to StyleCraft’s own story, some of their tools are manufactured in Italy (via Gamma Più), others in Asia shared facilities mean shared product DNA.
  
  
  

Pros & Cons: Which Brand Is “Better”?

Here’s a breakdown of strengths and trade-offs for both.

Gamma+

Pros:

• High-performance motors (magnetic, microchipped)
  
  

• Professional-grade design and durability
  
  

• Italian engineering heritage (through Gamma Più)
  
  
  

Cons:

• Higher price for premium models
  
  

• Less variety in bold design/color compared to StyleCraft
  
  

• May be less accessible for casual/home users
  
  
  

StyleCraft

Pros:

• Diverse product range (from hardcore pro to consumer)
  
  

• Stylish design, more color/lid options
  
  

• Strong educational/community support for barbers
  
  
  

Cons:

• Some users say shared parts can lead to confusion about what “exact” tool you’re buying (Gamma+ vs StyleCraft)
  
  

• Reports of quality issues by some in the barber community (plastic lids breaking, etc.)
  
  

• Premium models can still be expensive
  
  
  

Choosing Between Gamma+ and StyleCraft

Here are some practical tips to decide which one’s for you:

• If you’re a professional barber who cares about motor performance, ergonomics, and durability → lean toward Gamma+.
  
  

• If you want style + customization (colors, lids), and may use tools for both salon and personal use → StyleCraft is very attractive.
  
  

• For cordless clippers: Compare battery life, motor torque, and weight across both brands. Many “shared” models perform very similarly.
  
  

• Parts & Accessories: Because of their shared engineering, many guards, blades, and lids are interchangeable check specs to confirm.
  
  
  

Final Thoughts

At the end of the day, Gamma+ and StyleCraft are not two totally separate companies; they're deeply connected. StyleCraft is family-run in the U.S., and Gamma+ comes through a partnership with Italy’s Gamma Più. They share designs, technology, and even distribution channels.

Which brand is better? It depends on what you care about most. If you want no-compromise performance, Gamma+ might be your pick. If style, customization, and design flexibility matter more, StyleCraft could be the one.

For barbers just starting out, or even seasoned professionals looking for reliable, stylish tools both brands offer serious value. Check out our Barber Beauty Supply UK store to explore their full range.

FAQs

1. Are Gamma and StyleCraft the same company?

Yes. StyleCraft owns and distributes Gamma+ in many markets, and both brands operate under the same corporate umbrella. Many products share engineering, manufacturing, and parts.

2. Why do Gamma+ and StyleCraft products look the same?

Because many models are designed from the same core platform, with shared motors, chassis, and internal components. Often the difference is only branding, lids, or color.

3. Which one is better – Gamma+ or StyleCraft?

It depends on your needs:

• Gamma+ is often preferred by professional barbers for raw performance and motors.
  
  

• StyleCraft is popular for design, customization, and wider user appeal.
  
  
  

4. Are Gamma+ and StyleCraft parts interchangeable?

Mostly yes. Many users on Reddit report that blades, guards, and lids fit both brands because they share engineering platforms. Always check model compatibility first.

5. Why do sellers list Gamma+ and StyleCraft together?

Because some products are co-branded or identical internally. Sellers group them since customers often search for both, and compatibility is high.

6. Are Gamma+ or StyleCraft clippers good for beginners?

Yes. StyleCraft in particular is beginner-friendly thanks to ergonomic designs and easier handling. Gamma+ may feel more “pro-level” but is great if you want serious performance from the start.

7. Do Gamma+/StyleCraft tools break easily?

Some users (especially on Reddit and Amazon) mention issues like cracking plastic lids or battery degradation over time. However, most agree performance is excellent, especially for the price.

8. Why do barbers say Gamma+/StyleCraft is competing with Wahl and Babyliss?

Because the brands offer strong motors, adjustable modification features, and pro-focused engineering that competes directly with more established professional brands often at lower prices.